Although you might have a large number of marketing and advertising methods running to draw in visitors to your website, a high number of visitors to your website does not necessarily mean that you are increasing your profits, unless you have high conversion rates. To ensure that visitors to your website are likely to invest in your products, you can increase your conversion rate through a number of key steps.

1. Analyze Your Conversion Rates

The first thing that you need to do is to recognize the level of your conversion rates and to highlight any issues which may be preventing these from increasing. You should invest in conversion analytics, which can help with actions such as testing your website?s performance, manage your website?s usability, and comparing your average order value against other companies?. Companies such as digivante.com can boost your conversion rates by finding optimization targets for your website through a method of live-action monitoring, by using a digital revenue calculator for conversion benchmarking, and functional testing.

2. Reorganize Your Offer

If you are drawing visitors into your website, but are unable to boost your conversion rates, there is likely to be an issue with the offer that you are presenting customers with. You need to give your customers an offer that they will instantly want to invest in, whether that be a discounted price, an amazingly designed and practical product, or one that is only on sale for limited time periods in small quantities. Not only this, but some companies will have too many offers running, some of which will be not be producing the amount of revenue needed. You should cut the offers on your website that are not making a profit, and focus on the offers that bring in revenue.

3. Create Immediacy

Creating immediacy is of vital importance for your conversion rates as you need to be able to make visitors to your website want to buy your products instantly without any hesitation. If they click away from your page, they will be less likely to invest in your products. You should create immediacy by showing stock numbers on the product pages-this will create a sense of urgency and instill the fear of missing out into your customers, as they will know that your products will only be on sale for a limited amount of time. You should also litter your written content and product descriptions with call-to-actions, and use emotional triggers by explaining why people need to invest in your product immediately.

4. Make Check-Out Easy

Online cart abandonment is a huge problem for businesses, and this can be limited by making a checkout as easy as possible. You should offer many different payment options, including those for mobiles such as Apple Pay and PayPal, and also ensure that your information and order detail boxes can be filled in quickly and easily, with a limited amount of complex information. You may also want to include an option to save information for later.

5. Keep Visitors on Your Site

Although you may have many visitors to your website, this does not mean that they are staying on your site long enough to make a purchase. To ensure that they do, you should show viewers related content and products that they may be interested in, as well as create a blog. This will help to keep visitors on your page for longer as well as allow them to see more products that can increase their ultimate order value.