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3-Point Checklist for Setting Up an Online Business

An online business is often considered the right opportunity for disabled entrepreneurs to explore. The very nature of online commerce means you can run the entire business from the comfort of your home or that lovely coffee shop you love to go to in the morning. It is also more cost-effective to set up an online storefront than it is to establish a brick-and-mortar shop.

To make it even better, setting up an online business is something that can be done quickly. There are three simple steps you need to complete in order to get your online store up and running.

Pick a Name

The name of your online business is very important. Once selected, the brand name is what you will be investing most of your time and efforts into. It is crucial that you select the right brand name based on the products, services and brand image you want to put out.

There are some easy tips you can use to find the perfect brand name. First, check if you can get a consistent branding across the main social networks. A domain name, a Twitter handle, a Facebook Page custom URL and user IDs on other social networks are easy to promote when they match.

Next, make sure the brand name doesn’t portray a negative image. This can be done by doing a quick search online for the name. Sources such as the Urban Dictionary will provide you with the information you need.

Set Up Shop

Now that you have the brand name figured out, it is time to set up shop. Purchase the domain name you want to use and add a hosting account to it. Don’t forget to sign up for social media accounts as well. The next part is a bit more difficult: you need to set up an online store.

Platforms such as Magento are making it easy for anyone to set up an online store. In fact, it is something you can do within minutes. For more advanced tasks – such as customizing the look of the online store or adding custom functions – there are experts ready to help you.

Working with a reputable digital agency based near you is the best way to go. Companies such as Bing Digital Agency now offer a wide range of services, from setting up a fully-featured Magento site to doing long-term maintenance and optimisations.

Test and Refine

I’m sure you’re eager to start promoting your new online business and taking orders at this stage; I’ve been there myself and I know just how exciting it can be to have a brand new store ready to go. Don’t go live just yet; there is one extra thing you need to do.

Invite a few close friends and colleagues to test the site. This is usually called a closed beta, a stage where people can try the site’s features and user experience without actually making any purchases. A good agency will set up the testing period for you.

Take the input you receive from testing into consideration. You don’t want to get trapped in a cycle of testing sessions just because you want the site to be absolutely perfect; believe me, it will never be perfect. However, you can take the feedback and use it to refine the site a little bit. By having a good user experience from the start, you’re improving your chances of succeeding in today’s competitive market.



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