We all know the importance of having a website as a part of our business’ online presence. A website is crucial in today’s modern world, especially since more users – potential customers – now rely on the internet to find the information (including products and services) they need.
Unfortunately, a lot of business owners still make the mistake of stopping there; stopping at simply having a website for the purpose of having one. There are a lot of details to pay close attention to when you want to have a strong online presence. In this article, however, we are going to focus on the importance of choosing the right web hosting service for your business.
Speed Is Key
The speed at which your web page loads is more important than ever. Users now have a much shorter attention span, no more than 8 seconds. If your page has not loaded within 8 seconds, most users will simply hit the Back button and move on to another site.
This is where a good hosting service comes in handy. A lot of top names such as are focusing on speed more than ever. Hosting companies are switching to SSDs and cloud computing to offer their customers more speed and responsiveness.
There are also other ways to improve the speed of your site. Keeping the site optimized based on the hosting service you use is a good place to start. Tools such as Google PageSpeed will help you find ways to push the site’s speed even further.
Another hot trend from today’s internet marketing landscape is local SEO. Local SEO allows businesses to target a very specific market segment based on their location. Having a website hosted on a local datacentre and using a suitable country-specific TLD can have strong effects on the local SEO performance of a website.
If you’re targeting customers in London, for example, using a .co.uk domain name and are great ways to get started. You can then add location information to the pages and have good local SEO performance from the start.
Other Features to Consider
There are so many hosting options nowadays. Regardless of your needs and preferences, you can always find a suitable web hosting service for your business. While you can get unlimited storage and plenty of email addresses to use, simply going for a maxed out hosting service is not always the best option.
It is much better to that suits your needs perfectly. It is also important to find a hosting service that scales well with your business. As your business grows, you can upgrade the hosting plan to a better one without shutting down the site or moving hosting companies. This allows you to have speedy yet cost-efficient hosting without any potential problem to deal with.
As you can see, the hosting service you use can greatly influence how successful your business is online. Make sure you stick to a good web hosting service plan for your business.